Matterport has emerged as the industry standard for virtual property tours, offering high-quality 3D imaging that has proven invaluable, especially during the pandemic.
However, the utility of Matterport extends far beyond temporary solutions. In this article, we delve into why Matterport should be viewed as an investment that yields substantial returns.
1 - Increases the final selling price of a property
This is a significant advantage of using Matterport.
When selling a property, you only sell it to one buyer, so to maximize your commissions, you want to have multiple buyers competing to make higher offers
When you advertise your property, you will attract many potential buyers, but you won't know who will make the third, fourth, or fifth offer. This can take weeks, and some buyers may not be interested at all. Matterport can help attract more serious buyers who are willing to pay more, ultimately increasing the final selling price of the property.
Matterport's 3D virtual tours are a great solution when you want to show a property to potential buyers without them being physically present. You can use platforms like Google Meets, Zoom, or Microsoft Teams to guide them through the property virtually.
Here are three easy steps to follow:
Plan your virtual visit strategy to ensure a successful tour.
Show the interested prospects around the property and highlight the best features.
Determine who is truly interested in the property.
By doing this, you can reduce the number of people who are not serious about the property. Then, you can suggest a time for interested prospects to visit the property in person.
If you have multiple people interested in a property, they will compete with each other, which can help you sell the property for a higher price.
Is it worth the investment? Absolutely. Consider a property listed at $450,000. If Matterport helps you fetch an offer of $435,000 instead of $420,000, your commission jumps from $21,000 to $21,750 — an increase that far outweighs the modest cost of Matterport, which is $120 before taxes.
Increase in offer price | Commission (5%) | Net profitability |
$10,0000 | $500 | $380 |
$30,000 | $1500 | $1380 |
$50,000 | $2500 | $2380 |
2. Added Advantages
Efficiency: Eliminate time-consuming, non-essential visits, allowing you to focus on more qualified leads.
Engagement: Post-visit, share the Matterport virtual tour with prospects, keeping them engaged and allowing them to share the tour with their network.
Competitive Edge: Differentiate your offering by including Matterport in your service package.
Global Reach: Potential buyers who are unable to visit in person can experience the property virtually, expanding your market.
3. Best Practices
Prepare impactful sales pitches and brochures to outshine competitors.
Familiarize yourself with Matterport's interface and features for a seamless presentation.
Opt for reliable video conferencing tools to enhance your virtual tours.
Follow up with an email outlining the Matterport features available for prospects to explore.
Why Choose Shoootin?
As a leader in real estate technology, Shoootin has completed 30,000+ Matterport scans globally. We employ rigorous training and quality assurance measures to ensure impactful, high-quality scans. Our expertise allows us to assist you in defining an effective Matterport strategy, that perfectly aligns with your business needs.